As Winter Arrives, Is It Time for UGG to Reclaim Its Throne?

As Winter Arrives, Is It Time for UGG to Reclaim Its Throne?

October 25, 2025 Fashion 0 Comments

Just few days ago, UGG released new series for Fall/Winter 2025, which brought another wave of attention to UGG boots and Tasman, which have already become a popular style, on social platforms.

The latest drop includes the rugged JLD Boot, the street-ready Tasman Lug, and the weather-resistant Tasman GTX each representing the brand's evolution toward more technical and versatile designs.

Fall/Winter 2025 New Releases | Via UGG 

(Note: We are unable to upload images of these products due to copyright restrictions)

JLD Boot - https://www.ugg.com/men-boots/jld-boot/1171351.html?dwvar_1171351_color=BLK

Tasman Lug - https://www.ugg.com/men-shoes-sneakers/tasman-lug/1166913.html?dwvar_1166913_color=MLSS

Tasman GTX - https://www.ugg.com/men-slippers/tasman-gtx/1171304.html?dwvar_1171304_color=CHE

It's expected that UGG will spark another buying frenzy after the official wider release, especially with the current surge in secondary market prices for certain Classic Mini colors like chestnut and black.

Classic Ultra Mini Platform Fall/Winter 2025 Collection | Via UGG

It's expected that UGG will spark another purchase frenzy after its official release soon, especially with the current surge in secondary market prices for certain Classic Mini colors like chestnut and black. This will provide more options for consumers who chase this trend. It's foreseeable that styles like the sand-colored Tasman slipper and the  new Classic Ultra Mini Wrap Tech will become new favorites.

Hot-seller pairs | Via UGG

In fact, you should also be able to clearly feel that UGG has performed with increased strength in recent years, The Heritage Pull-On TrailGazer  defeated a number of topic styles and was named among the most best sellers.

Best-seller sets that match perfectly | Via UGG

Once considered "basic" and "outdated," UGG has now become the trendiest choice for young people. This result may be somewhat unexpected, but it is not without reason. The brand's refined aesthetic is one of the main reasons. Beyond footwear, UGG has expanded its Tasman line to include coordinated apparel that creates complete cold-weather looks.

Men's Tasman Hoodie - https://www.ugg.com/men-apparel-hoodies-sweatshirts/tasman-hoodie/1147090.html

Men's Tasman Jogger - https://www.ugg.com/men-apparel-pants/tasman-jogger/1151710.html

The Tasman Hoodie and Tasman Jogger represent the brand's push into full lifestyle territory. These pieces feature the same fleece-lined comfort and signature detailing that made the Tasman slipper a cult favorite.

A wealth of collaborations with various brands | Via UGG

Its current success is largely attributed to its shift in tone, which caters to younger consumers and trendy fashion aesthetics. The brand's 2020 relaunch of elevated collections is a key initiative. Simply put, it can be considered a premium range, which offers higher quality while it also transforms the brand's traditional image among consumers through various collaborative projects.

Basically, the series that have aroused high market response in recent years all come from these collections, which include previous collaborations with Telfar, Feng Chen Wang, and Y/Project, as well as new collaborations such as AMBUSH (a Tokyo-based fashion brand led by YOON), Jacquemus, and sacai that we have seen later.

These in-depth fashion collaborations, through the perspectives of various designers, provide UGG with a more avant-garde and diverse style. Furthermore, each season's collection features new pieces based on the brand's classic styles, which boast a higher quality and texture than its regular product lines. Furthermore, the use of renowned photographers and creatives for campaign shoots is crucial to the brand's overall aesthetic.

It is obvious that the brand wants to use this to satisfy those curated consumers who are at the upper end of the pyramid and pursue fashion aesthetics. From the actual situation, this approach is indeed effective. It is not difficult to find that nowadays, in addition to a classic and comfortable choice for daily use, UGG  appear with increased frequency in some street photos and style combinations.

It also creates a high-end "atmosphere" 

Beyond its own evolution, UGG's brand style and tonality are perfectly aligned with current aesthetics and trends. More and more people no longer equate UGG with its past reputation as "mall brand shoes." Instead, it's become a powerful tool to create a stylish look that emphasizes a sense of effortless chic.

With minimalist silhouettes and easy-to-match styles, UGG new released boots are suitable for most everyday cold-weather scenarios. In other words, as long as you avoid the old-fashioned "beach resort UGG" style, simply pair them with oversized knits from The Row or Khaite, tailored wool trousers from Totême or Frankie Shop, and a clean-fit coat from Max Mara or Lemaire, and you're unlikely to go wrong.

Social Media Drove the UGG Renaissance

Yes, for the different styles and temperaments that collaborations provide, one of the main factors for its popularity is precisely because of how well it pairs with styles such as quiet luxury and clean fit aesthetics. In addition to boots like Ambush Boots and Sacai, UGG should be the footwear item most closely linked to this winter aesthetic.

With the weather that gets colder and more new products that launch, it may become even more popular this fall and winter...

As for how to match clothes, if you want to get more inspiration, you can basically refer to the shares on social media platforms, because essentially, UGG's popularity is also largely due to the UGC user-created content of these fashion and lifestyle creators. Whether it features mood board-style atmospheric pictures or rich outfit shares in different styles, it may be the reason that impresses you.