KENZO Unveils Fall/Winter 2026 Campaign
Enter La Maison de KENZO, the Parisian home of founder Kenzo Takada.
For the Fall/Winter 2026 campaign, Artistic Director NIGO returns to La Maison de KENZO, the Parisian residence once home to the brand's founder. This intimate space forms the heart of the lookbook, an invitation for viewers to step inside and absorb a simple message: the truest brand heritage is a life that stays vibrant. Photographer and director Laura Jane Coulson leads the shoot, with Lukita Maxwell and Nico Hiraga cast as its leads. Together they read, wander through the rooms, and invent small games between shots. The visual language leans toward realism throughout, one that lets architecture, nature, and people share the frame in quiet balance.
That same relaxed, unguarded spirit runs through the clothing. NIGO threads classic elements together with a contemporary edge, and pulls a key reference from an embroidered organza skirt in KENZO's Spring 1994 collection, its floral motifs reborn in a fresh silhouette. Denim shirts, baseball jackets, sharp tailoring, and Chinese knot buttons sit side by side, a natural extension of KENZO's long-standing embrace of multiculturalism. The garments move with ease in front of the lens, much like the models who wear them, and drive home a final point: identity is no fixed label. It builds itself from the experiences a life accumulates.
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